Senior Brand Strategist

SGK New York, United States

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Position Summary

This Brand Strategist is responsible for ensuring client and campaign deliverables are optimally executed from start to finish. This position takes an active role in future planning and idea generation for the client - providing strategic input and formulating innovative solutions to existing marketing and advertising opportunities.

Job Responsibilities
  • Works with team members to ensure proper scoping of client work, including articulation of final deliverables.
  • Identifies the type of tools and solutions needed for each project, both internal and external.
  • Identifies content needed for final deliverables (e.g. video, design, text, etc.) and sources for content.
  • Ensures the creation of campaigns, leveraging resources appropriately.
  • Utilizes data-driven tools and systems for any required testing.
  • Develops and manages client roadmaps.
  • Manages Request For Proposal (RFP) processes, ensuring timely and completed submissions.
  • Interacts and communicates effectively with client team(s). Keeps client informed of progress, as appropriate.
  • Presents client recommendations, insights and deliverables effectively.
  • Assists with pitches, as appropriate.
  • Maintains ongoing knowledge of the industry, especially in terms of social media, market trends and client-related developments.
  • Additional duties as assigned.
Qualifications / Requirements
  • Bachelor’s Degree in Business, Marketing or related field
  • Advanced degree (MBA, Master’s) preferred
  • 6+ years of previous client engagement experience; or equivalent combination of education and experience
  • Occasional travel either locally, nationally, and/or internationally may be required.
  • High degree of proficiency MS Office Suite, Outlook & Internet applications.
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
  • Solid understanding and application of mathematical concepts.
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
  • Ability to work with and influence peers and senior management.
  • Self-motivated with critical attention to detail, deadlines and reporting.
  • Regularly required to stand; walk; sit; and talk, hear and see.
  • Occasionally lift and/or move up to 10 pounds.
  • Reasonable accommodations may be made to enable individuals to perform the essential functions.
SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.

Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.  Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

  • Seniority level

  • Employment type

  • Job function

    Marketing and Sales
  • Industries

    Advertising Services

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Senior Brand Strategist in New York, United States

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