Paid Display Manager

SoFi San Francisco, CA

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Who We Are

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our nearly 3 million members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

SoFi is seeking a talented paid display manager to join the performance marketing team and own our acquisition efforts for display. As the manager of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business.

What You’ll Do
  • Develop and implement the digital acquisition strategy for SoFi's consumer financial products by building and executing campaigns on Google Discovery, Yahoo, Amazon, and other paid display channels.
  • Drive creative asset ideation, testing road maps, and optimization with our internal creative team & creative agency
  • Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth
  • Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
  • Collaborate with cross-functional teams such as the Brand marketing, Martech, Compliance, and Finance
What You’ll Need
  • 3-5 years experience running performance marketing campaigns on Google Display and/or other digital display channels
  • Technical knowledge and expertise of the Google ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
  • Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch is a plus)
  • Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau, Looker, and Amplitude experience is a plus)
  • Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
  • Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
  • Strong communication skills and ability to present learnings with internal teams
Why You’ll Love Working Here
  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • These benefits are only applicable to full time employees
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The health and safety of our employees and their families is our top priority. Due to the ongoing nature of the COVID-19 pandemic, and because unvaccinated employees pose a direct threat to the health and safety of others in the workplace, effective on November 1, 2021, U.S. employees must be fully vaccinated to work from any of our offices, travel for business or attend work-related meetings.

The company will make reasonable accommodations when possible for employees who are unable to be vaccinated because of a disability, pregnancy, sincerely held religious belief, or for other legally required reasons..

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

  • Seniority level

    Not Applicable
  • Employment type

  • Job function

    Marketing and Sales
  • Industries

    Financial Services

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