The Row

Merchandising Assistant

The Row New York City Metropolitan Area

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Fai Allam

Fai Allam

HR Manager at The Row

Responsible for assisting the VP of Merchandising

  • Maintain style master during sales campaign
  1. Ensure Joor line sheets and RLM data is accurate
  2. Distribute change log memo with updates on line edits/additions
  3. Manage showroom sample set to reflect all active skus
  4. Track category style and sku from development to line adoption and post production orders


  • Maintain seasonal bookings, ensuring production orders placed are aligned with bookings
  1. Run weekly seasonal bookings report and ensure there are no discrepancies (i.e. oversolds, incorrect PO’s issued, or unplanned inventory). Communicate any changes found, to ensure inventory is accurate.
  2.  Track bookings and procurement to budget

  • Analyze categorical pricing structure, providing seasonal feedback and market analysis
  1. Refer to historical selling and pricing by category to generate seasonal price structure
  2. Analyze competitive landscape for understanding of market pricing
  3. Assist in international pricing upload in RLM

  • Collaborate on Seasonal Product Knowledge for RTW for distribution to sales team
  1. Consolidate style description and fabric details from design, along with seasonal imagery to create comprehensive product knowledge deck.

  •  Create assets for key milestone meetings
  1.  Seasonal Kick Off Meeting
  2.  Create Category selling analysis (ST%, Penetration, Stock position)
  3. Collaborate on Seasonal Lineplan to be shared with design team


  • Global Buy Finalization
  1. Assist in creating visual representation of global bookings by style for Final Buy Review
  2.  Assist in building Market Recap Deck summarizing productivity of collection, key metrics on assortment performance, and recap by channel of sales results vs budget


  •  Market Recap for Design
  1.  Create presentation for creative team, analyzing market results and identifying successes and opportunities by category
  2. Provide visual recap of key styles by category with feedback from sales team
  • Employment type


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Merchandising Assistant in New York City Metropolitan Area

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