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L'Or\u00E9al Travel Retail Americas- Digital Marketing & Media Manager

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L'Oréal Travel Retail Americas- Digital Marketing & Media Manager


In the post Covid context of re-invention of Travel Retail channel, L’Oréal Travel Retail Americas is accelerating its digital transformation. E-Business acceleration, precision media but also omnichannel customer experiences are hot topics. This is a great moment to join L’Oréal Travel Retail Americas team to be an actor of this exciting and ambitious digital transformation.

As Digital Marketing & Media Manager in L’Oréal Travel Retail Americas team, you will be in charge on the travelers engagement side and will contribute to building and running the media mix, defining and launching an effective O+O activation plan, collect traveler data & assess performances.

On the e-business side, your mission will be to support the Chief Digital Officer in exploring new business models and opportunities, as well as collaborating with the E-Commerce Manager to provide e-retailers with relevant and consistent brand and marketing content and animation plans, as well as online Beauty tech services.

Your mission will be to reinvent the Travel Retail Consumer journey, engaging the traveler at every step of his journey, to increase reach and store penetration, and boost conversion; and to crack new e-business models.

Candidate should have Digital media and/or eCommerce experiences, have strong analytical, writing and research skills, ability to multi-task in a fast-paced environment to successfully bring projects to life. Must be a clear communicator, outgoing and able to champion ideas and strategic point of views with internal and external stakeholders. Strong emphasis on attention to detail, curiosity and interest to discover valuable insights, and proficiency in analytics tools, for accuracy and efficiency. Must be interested in developing or sharpening media and e-business skill set, eager to learn and be challenged in an ever-changing Retail environment.

Main Responsibilities

Digital overall Strategy

Contribute to the global digital strategy of L’Oréal Travel retail Americas

Implement relevant tools, KPIs and processes to track and measure efficiency of the strategy

Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learning

Activate and execute with excellence the digital marketing and media strategy

Ensure consistency and optimal mix between brands as sponsor of L’Oréal group multi-brands and multi-divisions digital strategy in Travel Retail Americas

Participate to the digital upskilling of L’Oréal Travel Americas Team

Work with CDO team to crack new business models for duty free e-business and identify opportunities to drive e-retailer awareness to generate more business to L’Oréal brands

O+O Traveler engagement: Media, Data, and Services

Participate to the media mix & strategy definition working with media agency and data partners, defining clear targets, KPIs and media budget allocation, organizing an effective media ecosystem and coordinating with global teams.

Run the media plan managing on a daily basis the relationship of the media agencies and partners; coordinating internal marketing and e-commerce teams to ensure quality and timing of execution; ensuring the daily operational and administrative support; monitoring the budget & performances of campaigns; and providing recommendations for improvements based on learnings

Build and deploy O+O activations and Beauty services : framing a global seamless customer journey leveraging and scaling artificial intelligence and augmented reality, implement Beauty Tech strategy roll-out and manage day to day operations.

Contribute to the traveler data collection : Contribute to the consumer data collection strategy and implement it with retailers.

E-Business acceleration

Provide support to e-retailers working closely to e-commerce and business unit teams to onboard new e-retailers, define e-marketing and animation plans, provide brand and marketing assets, and to contribute to deploying online services / Beauty tech tools

Monitor the performances of digital campaigns co-built with retailers and share success and area of improvement

Contribute to the new e-business models strategy co-jointly with CDO team identifying new opportunities, launching proof of concept, tests and pilots.


Experience in digital media, and ideally in e-business (direct or indirect)

Experience working with multiple partners including agencies (with or in) and retailers

Excellent understanding of all digital traffic channels and their dynamics, digital marketing tactics

Knowledge of performance media (Google Adwords, FB/IG, affiliation), precision advertising and attribution modeling

Experience in digital transformation leadership

Great coordination, project management and communication skills

You are the perfect match if you….

Min. 3-5 years of experience in digital or retail media management, on the brand, retailer or agency side.

Act like an entrepreneur and like to make things moving being hands-on, testing & learning in a fast pace environment

Have a sense of ownership complemented by strong organization and project management skills to meet deadlines, consolidate and coordinate all internal teams

Obsessed with consumer centricity

Passionate and curious about Digital trends

Developed practical experience in managing cooperation with media & data houses/agencies/stakeholders.

Act as a true business partner, bringing your expertise at the services of the Business

Strong understanding of the Digital Media and eCommerce/Retailer Market

Experience analyzing performance data and summarizing / communicating findings via reports and presentations

High attention to detail with the ability to efficiently prioritize and flawlessly execute projects with quality

Possess great communication skills and natural ways of inspiring, guiding and influence others

Able to establish strong partnership with Marketing team, as expert of Digital

Communicates clearly and succinctly in both oral and written forms

Fluent in English (Spanish a plus)

Experience on a digital job in the travel industry is a plus

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  • Seniority level

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    Staffing and Recruiting

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L'Or\u00E9al Travel Retail Americas- Digital Marketing & Media Manager in Miami, FL

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