LinkedIn

Group Manager, Digital Marketing - Online Hiring

LinkedIn San Francisco, CA
No longer accepting applications

Company Description

LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

This role is preferred to be in either San Francisco, Sunnyvale, New York, Chicago, Omaha, or Detroit depending which location the applicant chosen for the role is currently residing. The team would also be open to remote for the right candidate.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

Job Description

We are looking for an ambitious and results-driven Group Manager who can own and lead digital marketing for our online hiring products, including our Job Posts and Recruiter Lite product lines. You will develop and own execution of the digital marketing growth strategy, identifying levers to drive additional upside in the business, translating that strategy into action through your team and cross-functional partners, all while ensuring we hit our financial targets and deliver maximum value to our customers. You will manage a team responsible for creating effective marketing campaigns and designing A/B tests to acquire new customers as well as retain and reactivate existing customers, across paid media (both offline and online), email, and web channels. This role is highly cross-functional, and you and your team will partner closely with Product, Product Marketing, Marketing Operations, and other internal and agency teams. The ideal candidate is a self-starter, can articulate a clear and compelling big picture strategy but also dive deep into the details to optimize their programs, and has a track record as a strong people manager and cross-functional partner.

Responsibilities

  • Own digital marketing strategy for the Online Hiring business, across acquisition and retention, identifying opportunities for upside and building business cases to sell in the strategy
  • Lead and manage a team, as well as partner cross-functionally with product marketing, product, and marketing operations, to develop and execute end-to-end campaigns
  • Provide input and direction on marketing measurement, along with Marketing Analytics and Data Science partners, translating data into actionable insights
  • Communicate as the face of the Online Hire marketing program with stakeholders and senior leadership

Qualifications

Basic Qualifications
  • BA/BS degree in marketing, business, or related field experience
  • 6+ years of digital marketing experience
  • 2+ years of people management experience

Preferred Qualifications

  • Experience in setting and owning a roadmap, driving from strategy to execution
  • Experience across the customer journey, from acquisition to retention/upsell, across paid, email, and web channels
  • Excellent interpersonal, communication (oral and written), and presentation skills
  • Experience working with data to generate actionable insights and program improvements, driving active innovation, and coming up with A/B tests to drive performance
  • Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals

LinkedIn is committed to fair and equitable compensation practices.

As required by C.R.S.
  • 8-5-201(2): (Colorado only) The minimum pay for this role is $102,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock and benefits. For additional information, visit: https://careers.linkedin.com/benefits

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.



San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
  • Seniority level

    Not Applicable
  • Employment type

    Full-time
  • Job function

    Administrative
  • Industries

    Internet Publishing

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